Real time search ranking is ideal nowadays, Google has been hinting at this day for several months, most recently when it announced a deal to access Twitter's "firehose" of data. But it presented its vision for real-time search before the media Monday at the Computer History Museum, claiming to have made a little history on its own.
That's why it's a bit surprising that Google, the world's leading search engine by a wide margin, hasn't necessarily been a leader in this area. Marissa Mayer, vice president of search and user experience at Google, admitted Monday the company could have moved more quickly to organize the vast amount of data produced by services such as Twitter. Anyone who has tried to use Twitter Search knows that real-time search at the moment is like the regular Internet was 10 years ago: a blast of information that's impressive in its scope but overwhelming in its usefulness.
Real time search engine is actually an innovation!